The role of a blog on websites is very underestimated, but extremely important. It improves engagement, earns us more visits and undoubtedly increases popularity. Unfortunately, however, it is often left aside as an opportunity to increase consumption. This is also the most common mistake on corporate websites.

What is the most important goal of a website, regardless of its purpose or subject matter? To get more visits. That is why the competition in the fight for user attention is very fierce. More and more options for online advertising are appearing, but at the same time their prices are increasing. And the result is often the following – a high budget for advertising, but nothing to keep visitors on the website.

The big mistake in the strategy for more user visits to a website is using only advertising, but not offering content that increases engagement. Let's put it simply - when we only offer offers and more information about our business on our website, we only receive visits from potential customers who want to know more. In this way, we lose those users who we want to convince that they need us before they are interested. We also lose an extremely important part of promoting our website - promoting it through the users themselves. Who would, for example, share a wonderful offer from their social network profile? And this is where the important role of the blog comes in.

The more you blog, the more likely a user is to spend more time on your website and move on to the next page. The more likely you are to promote your link on social media. How often have you come across a blog post that made you realize you needed a product or service? It probably isn’t that rare. Plus, regularly blogging on your website automatically tells users that you care and builds trust.

Here are some tips on how to build your blog

1. Add quick share buttons to every blog post

Invite people to share your material with their friends. This will generate more visits and potential customers.

2. Add a comments section below each blog post

Show users that they are important to you and their opinions are valued. This way, they will also be able to communicate with each other and discuss your topic. This will create a small community that will strengthen the influence of your website.

3. Post information that will show users that you are a professional

The more expert your blog posts are, the more trust users will have in you. Well-delivered information in a digestible way for your audience is a great way to build an excellent reputation.

4. Add keywords to your blog posts

Research the most searched keywords in your industry and add them to your blog posts. This will help your post's link rank higher in search engines and drive more traffic to your website.

A blog is a very strong side of a website if used correctly. Try these tips and you will see its effectiveness. And if you have read this article so far, then this is a great proof of our thesis. A well-used blog is an advantage waiting to be used.