Virus, virus virus…

Information about COVID-19 is flooding us from all possible places – how to wash our hands; social distancing; what if we are infected…

Beyond personal concerns, there are also professional concerns for small or medium-sized business owners who are seeking to minimize the financial impact and consequences of COVID-19.

If you are a business owner, you may have questions:

– Will COVID-19 affect my business?
– Should I advertise my business?
– Do I need to be in the market right now?

Of course, no one can, and no one is trying to convince you that all the activities carried out so far will continue as before and will be successful. Let's be realistic, this cannot happen in the current situation, but with the right adaptation to the unpleasant situation for all businesses, you can minimize your losses, retain your market share, and why not increase it. If you are an offline business, find a way to go online. Creating an online store might be a good idea for you. Don't despair. New opportunities are lurking everywhere.

What options do you have?

Option 1: Stop marketing activities with the idea of ​​reducing your costs. However, you risk falling behind your competitors and becoming another victim of the virus. And the truth is, right now, your online presence is your strongest asset.

Option 2:Take the business by the horns and accept the situation as a new opportunity through which you can stand out.

Now you're probably thinking, "Yes, of course, I want to see results, but how do I do it and what business measures should I take during the Coronavirus?"

If you're a toilet paper or hand sanitizer manufacturer, you probably don't need to read any further. Otherwise, this is a valid question.

Marketing strategies you can bet on now:

1. Social networks.

We are witnessing mass digitalization. We are even looking at good old catalogs on social networks.

People are currently spending more time on social media than ever before. People are studying at home, working from home, and this leads to huge activity on social networks.

Internet reach and engagement are increasing, and business owners are deciding to stop advertising there?

Advertise your brand now because your target audience is scrolling right now.

2. SEO optimization.

Due to the nature of your business, is it common for your users to search for your service or product on Google?

If so, SEO is a process that can help your site climb to the top positions in search.

Those of you who are familiar with SEO know that this can take time unless your competitors stop their SEO activities.

This is exactly what is happening right now! This gives your business a chance to jump up the rankings.

3. Advertising on Social Networks and Google

When there is an unpleasant situation, like the one we are currently in, many business owners stop advertising. Why spend money on advertising when your product is not selling? ГРЕШКА!

First of all, it's important to note that NOT all consumers are tightening their wallets. You need to present your business to those who are going about their lives as usual.

Consumers who are not spending money now will, after the pandemic is over, start shopping from familiar brands that they researched or followed during COVID-19, rather than from companies they haven't heard of.

The only effective advertising right now is in the digital space. It's unlikely anyone will see your billboard while walking around...

Advertising on social media and Google keeps your brand in the digital space in front of your target audience. So when a consumer is ready to buy something, they will buy it from you, not from a competitor.

What are the benefits of digital marketing during COVID-19?

Let's take a look at the benefits and what you can expect during the pandemic.

1. Always be one step ahead of your competitors.

Everything you do now that your competitors aren't doing puts you one step ahead of them. Think about what you're doing in the long run. Even if you move slowly, you're still ahead of those sitting on the couch.

2. Learn more about your audience.

It is always useful to study your customer base. What motivates them to buy? Where is the tipping point? What behaviors do they have? The more you learn about them, the more relevant you can be in creating content that will convert them into customers. This way, you will be able to satisfy their wants and needs. You will be able to position your product/service according to the specifics of the user.

3. Encourage your customers to buy now!

Many businesses are temporarily closing due to COVID-19. This narrows the range of services and products offered. If your business is open, let people know! They need to hear that you can present your product or service as usual.

4. Think of COVID-19 as SUCCESS.

This is perhaps the most important benefit. One day the Coronavirus will pass. When that time comes, do you want to start your marketing from scratch? Or be ahead of your competitors, thanks to the efforts you have made in recent months?

Don't let the coronavirus stop you!

Now is the time to define your marketing strategies! In this situation, you have the opportunity to stand out and have even better results. Think long-term. If you are worried and don't know where to start, don't worry. We are here to help you.