Women’s Entrepreneurship Day Bulgaria

"Women's Entrepreneur Day" is an international initiative, which in Bulgaria is celebrated as an exclusive event dedicated to women in business. The goal is to encourage and highlight the contribution of women in our economic environment, to create conditions for professional contacts and personal growth, and to draw attention to important public causes. SFC created a new website and is responsible for all digital marketing activities of the Bulgarian edition of "Women's Entrepreneur Day".

For us, this project is special because it gives us the opportunity to be part of unique processes in our society. The topic of women in business is not new to the public sphere, but for the first time it attracts so much attention and creates real opportunities for change.

We chose the vision of the “Women’s Entrepreneurship Day” to be with bright and contrasting colors that immediately catch the eye. The site has a classic and easy-to-navigate structure that quickly introduces visitors to the program, speakers, partners and causes of the event. We placed a ticket button in several places on the home page and dedicated a special place to introduce Slavyanka Stoykova – Women’s Entrepreneurship Day ambassador for Bulgaria, a businesswoman and owner of 3 successful companies.

The Women Entrepreneur Day social media (Facebook, Instagram, LinkedIn) is actively growing with a carefully planned mix of product and organic posts. The result is a diverse online community of business women (and gentlemen) who are now an integral part of the development of the initiative in our country.