Crimson Professional Cosmetics

Crimson Professional Cosmetics is a leading supplier of professional cosmetics and equipment for aesthetic procedures in the Bulgarian market. In addition to having long-standing B2B clients, in recent years the brand has also turned its attention to end consumers.

Our paths crossed, and the SFC team created a new and modernized website optimized for a seamless user experience. Crimson’s new e-commerce platform provides easy access to the company’s entire product catalog, features a dedicated section for upcoming events, an informative blog, an option for professionals to register, and the ability to create their own profiles.

We manage the brand’s social media by creating both paid advertising campaigns and organic posts that increase engagement and attract new audiences. Additionally, we produce printed materials for events, media publications, and other public appearances of the company and the brands in its portfolio.

Part of our digital strategy for the brand includes monthly email campaigns targeting industry professionals and Crimson’s end consumers. This way, we promote new cosmetic lines and products, highlight seasonal promotions, and maintain active communication with loyal customers.

With our support, Crimson Professional Cosmetics continues to strengthen its position as a leader in the cosmetics market in Bulgaria.