The event took place on September 1-2, 2024 at the "St. Ivan Rilski" hotel in Bansko, bringing together professionals and business owners from the beauty industry. The conference was hosted by our client Crimson Professional Cosmetics - the exclusive representative of the Spanish cosmetic brand Skeyndor for Bulgaria. The brand name is synonymous with quality worldwide and is establishing itself as a preferred choice in Bulgarian beauty salons.

The conference combined practical training on various Skeyndor products and cosmetic equipment, opportunities for relaxation and networking, as well as lectures on current issues and innovations in business.

SFC was introduced by our manager Vasil Yanev, who gave a presentation on “Marketing and Sales Strategies.” The lecture, held in a friendly atmosphere, illustrated the many benefits that any business can derive from targeted and expertly crafted digital marketing.

The presentation focused on new trends in content personalization, the role of social media, successful online sales strategies, and the importance of regular analysis of achieved results.

It was particularly important for us to present our knowledge and skills to this audience - the beauty sector is one of the most sustainable and rapidly developing business sectors, the digitalization of which is yet to unfold.

SFC not only participated in the conference, but also actively contributed to its promotion: we are responsible for the official Facebook and Instagram pages of Crimson Professional Cosmetics. Our team of graphic designers also contributed, creating a vision for special gift vouchers and a flyer with the event program.